God’s Own Country, often abbreviated to Godzone or less often Godzown, is a phrase that has been used for more than 120 years by New Zealanders to describe their homeland. It has subsequently been adopted by some other countries, notably Australia, but this has declined as the phrase has become increasingly associated with New Zealand. In recent years the phrase has been adopted as a tourist slogan by the Kerala state government in India.

The slogan God's Own Country was first used in the context of Kerala in South India by Dr. Vipin Gopal when he created the first webpage on Kerala in 1993. Later, the Kerala Tourism Development Corporation (KTDC), a government agency, that conducts and regulates the tourism prospects of Kerala has been using the brand God's Own Country for its campaigns. The slogan now holds global Superbrand status.