This a continuation of the post we already posted in Just Like That.co.nr

Onida will soon launch mobile hands sets under its brand name, in addition to the existing brands on the company. Sources in the industry said that the Mumbai-based company is all set to start with nearly half a dozen basic models ranging from Rs 1,500 and Rs 8,000. The company is said to have started manufacturing mobile phones at their Wada-based manufacturing facility. The design center for mobile phones is also at Wada near Mumbai. The company is planning to invest Rs 15-20 crore in launching new marketing initiatives for Onida branded mobile phones. A senior official of the company informed on condition of anonymity that initially the company would start leveraging the marketing route of Onida consumer electronics for mobile phones as well.

But afterwards they will adopt a different go-to-market strategy all together. "Mobile handsets and consumer electronics are two very different things. We have to find new dealers to push our products in future. The marketing strategy would have to intense as the competition is very tough in the segment" the source added. Taking a cue from the strategy of existing set of mobile players, Onida is also contemplating on aligning itself with premium retail stores, apart from malls to push Onida mobile phones in the country.

The company manufactures color televisions, washing machines, air conditioners and DVD players.

Original post at http://voicendataconnect.com/content/13508105976.aspx